Automated Rules For AdWords Released For All Accounts

Set it and forget it AdWords? Um, no. But Google announced changes to roll out its AdWords automated rules, in limited release since December, which it says will help make things just a little less manual. Maybe you could even take a day off.

Automated rules let advertisers set up certain actions — pausing ads, enabling ads, raising bids, and the like — in advance, to be triggered by certain events. For example, an ad could get set to go live on a Sunday night, just when the offer it promotes goes into effect. Or the system could automatically check every morning whether it was displaying in the top three positions on the previous day. If not, it could automatically raise the bid price by 10%. In general, automated rules can be used to change status, bid price or budget.

Rules can run once, daily, weekly, or monthly, and each user on an account can have up to 10 rules.

Smart AdWords Advertisers Looking For Cheap Ads With Google Instant

When people use Google Instant they may be shown ads before they finish their query. So what they did was look for what predictive auto-completions Google offers without any ads being displayed and then they bid on those keywords for virtually pennies on the dollar.
Got that? For example, if someone is looking to buy ads for [data extraction] on Google but doesn't want to pay what the other advertisers are paying or bidding against each other for that keyword phrase. He looked for auto completes for [data ex...] and noticed the keyword phrase [data execution prevention] had no real ads.



They tested placing an exact match ad for this keyword and realized huge cost savings. They claimed "cost was $.20 average CPC, as opposed to $9.00 +. " That is huge!
Smart and savvy way to utilize (not necessarily hack) your way to a smarter way of bidding on keywords.

13 Sites to do your Keyword Research

1. Your site
2. Your top competitors site
3. Thesaurus.com
4. Ask.com
5. The DMOZ page for your category
6. The Yahoo Directory page for your category
7. If you’re a location based business, try the local.com search results for your keywords
8. Is the number one page/site in the organic results related to your keywords?
* If yes, spider for keywords
* If no, spider for negative keywords
9. Google News or Yahoo News. Do a search for your keyword first (this one might not be around forever. Google doesn’t normally let their results get spidered)
10. The top authority magazine’s or newspaper site in your industry.
11. The sites where you get your news about your industry
12. Any sites you regularly watch for information about your industry
13. If it’s one of your industry resources, spider it for new keywords